The Case of the Invisible Business and the Falling Tree
How many times have you heard someone gush over a cool video they saw on a business website. They say “you should see this website, it looks really cool and has a great corporate video”. You go check it out, and indeed the site is well designed, and it does have a really cool video — one that is well conceived, dynamic and does a great job of selling the business and its products.
Sound great? Well — Until you look at the view tracker and see that video has had a whopping 8 views. 8! That tells you two things:
1. There are 7 employees of that business because the owner has watched the video twice and the employees once each.
2. The owner or marketing director has missed the point entirely.
Simply put — great video without views is the proverbial redwood falling in the middle of the forest — nobody sees, nobody hears and nobody cares. The business — and its video content, are invisible to the outside world.
At MarketKast – we get the point. Business owners don’t care about cool. They care about revenue. They care about profit. Video serves a purpose — to drive business. In our view a video without views is a tree falling in the forest.
We use our proprietary “push-pull” methodology to drive viewers, qualified viewers, to our clients’ video content — and that gets results. New customers, new revenue, more profit.
Don’t be invisible — call MarketKast today.
MarketKast- Be Seen. Be Heard.